---
title: "Explain: Metaphor Reports"
description: The Metaphor Report shows tangible impact outcomes if one were to invest $1M in a portfolio, over 10 years.  The investor would be responsible for the EQUIVALENT of those actions.
---

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# Explain: Metaphor Reports

## The Metaphor Report shows tangible impact outcomes if one were to invest $1M in a portfolio, over 10 years.  The investor would be responsible for the EQUIVALENT of those actions.

The Metaphor Report shows tangible impact outcomes, if one were to invest $1M in a portfolio, over 10 years.  The investor would be responsible for the EQUIVALENT OF....

 

As an Example:

4 Fewer Asthma Attacks, from Air Pollution compared to the total US stock market based on harm released by toxic air pollution released into the US from the company, based on EPA data.

 

![](https://desk.zoho.com/galleryDocuments/edbsn17b4ec8cb848b86d3d3ef630960148965a6be38c682068481cf32715e151fd202e1cdbfacbaadf851116603997f757f1?inline=true)

 

Conversion Methodology Example:

 

My dog bit my neighbor; although I didn't bite my neighbor, my dog- who I am responsible for bit my neighbor, therefore I am responsible for the dog bite.

 

If I invest in companies that produce less toxic air pollution, I am responsible for the equivalent of 4 fewer asthma attacks, by owning a percentage of those companies producing less toxic air pollution which leads to fewer asthma attacks. 

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